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Company Bio:

Founded in 1900, Lionel Group is an iconic name in model trains, captivating generations with its craftsmanship. With subsidiaries Lionel Trains and Lionel Racing, the company blends nostalgia and innovation, offering products through both B2B and B2C channels globally.

Company Size: Medium Enterprise

Industry: Retail, E-Commerce, and Hobbies

Headquarters: USA

Involved Teams:  E-commerce, IT, Customer Support

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Key Outcomes:

• Achieved a +14% sales CAGR over 10 years, with a +330% absolute sales growth.
• Boosted revenue by +400% through personalized train sets with Liquid Pixels integration.
• Increased B2C e-commerce contribution from 45% to 63% of total sales.
• Reduced product returns with product compatibility alerts during checkout.
• Improved inventory availability by restricting bulk reseller purchases.
• Reduced chargeback issues with an advanced fraud prevention system.
• Enhanced customer loyalty with exclusive members-only buying features.

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Quick Description:

Tvarana transformed Lionel’s e-commerce platform with continuous optimization, boosting sales by +330% and introducing features like product compatibility alerts, bulk purchase restrictions, and personalization. The result: increased customer loyalty, reduced returns, and sustained growth.

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