Privacy Policy

Last Updated: April 12, 2026

Tvarana (“Tvarana”) is committed to protecting your privacy and to transparency regarding the data about you that we collect and how we use it. This Privacy Policy is designed to let you know the personal data and/or personal information about you that Tvarana and its subsidiaries and affiliates, doing business, collect and process when you visit our website (“Website”) or use the services and applications we offer (“Services”). We refer to our Website and Services together in this Privacy Policy as our “Offerings.”

This Privacy Policy applies to our collection and use of your personal data or personal information (or equivalent terms). When we refer to your “data” or your “information” in this Privacy Policy, we are referring to personal data or personal information as defined by applicable law. We use those terms interchangeably to refer to data or information that relates to you as an identifiable person, that identifies, relates to, or describes you, or that is reasonably capable of being associated with or linked to you. Please read this Privacy Policy carefully to understand our practices and your rights in your data. If you do not agree with this Privacy Policy in general or any part of it, you should not access or use our Offerings.

1. Scope of This Policy

This Privacy Policy applies to personal information collected by Tvarana through:

• Our website at www.tvarana.com and any subdomains

• Demo requests, contact forms, webinar registrations, and newsletter subscriptions

• Client engagements, proposals, and service delivery

• Use of our SuiteApps, Solutions, Products and technology platforms

• Marketing activities, events, and outreach

• Communications via email, phone, or other channels

This Policy does not apply to third-party websites linked from our site. We encourage you to review the privacy policies of those websites independently.

2. Information We Collect

2.1 Information You Provide Directly

When you interact with us, you may voluntarily provide:

• Identity and contact data: full name, job title, company name, business email address, phone number, and business mailing address

• Enquiry and request data: details shared in demo requests, contact forms, or consultations about your requirements

• Communications: emails, messages, and correspondence sent to or received from Tvarana

• Event registrations: information submitted when registering for webinars, conferences, or Tvarana-hosted events

• Newsletter and marketing preferences: email address and communication preferences when subscribing to our content

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain technical and usage data:

• Log data: Internet Protocol (IP) address, browser type and version, operating system, device type, referring URL, and timestamps

• Usage data: pages visited, time spent on pages, links clicked, search terms used to reach us, and navigation paths

• Cookie and tracking data: see Section 7 for full details

• Company-level intent data: we use Albacross and similar platforms to identify the organisation associated with an IP address for B2B outreach purposes.  

2.3 Information from Third Parties

We may receive information about you or your organisation from:

• CRM and marketing platforms, when you interact with our communications

• LinkedIn, Google, and other advertising platforms, when you engage with our campaigns

• Event platforms such as Demio Webinar platform when you register for our events

• Referrals and introductions from existing clients or partners

3. How We Use Your Information

3.1 Delivering Our Services

• To respond to enquiries, schedule demos, and provide requested consultations

• To deliver implementation, consulting, integration, and support services across NetSuite and other enterprise platforms related to ERP, eCommerce, and integration solutions under contract

• To provide and support our SuiteApps and technology products

• To manage our client relationships, project delivery, and communications

3.2 Marketing and Business Development

• To send relevant content including blogs, product updates, case studies, newsletters, and event invitations

• To conduct business-focused outreach based on your organisation's role, industry, or expressed interest in our solutions

• To contact you about services or products that may be relevant to your business needs

• To run advertising campaigns on various platforms

You may opt out of marketing communications at any time by clicking Unsubscribe in any of our emails, or by contacting us at info@tvarana.com.

3.3 Website Analytics and Improvement

• To understand how visitors use our website and identify the most valuable content

• To measure and improve the effectiveness of our marketing campaigns

• To identify companies and organisations visiting our website for B2B outreach purposes

• To improve the performance, usability, and content of our website and digital properties

3.4 Legal and Compliance

• We are committed to complying with applicable laws and regulations in India, the United States, the EU/UK, and other jurisdictions

• To enforce our contractual terms, service agreements, and intellectual property rights

• To protect the rights, property, and safety of Tvarana, our clients, and others

• To detect, prevent, and address fraud, security incidents, or technical issues

4. Legal Basis for Processing

4.1 EEA and United Kingdom  

For individuals in the EEA or UK, we rely on the following legal bases:

• Contractual necessity: processing required to enter into or perform a contract with you

• Legitimate interests: B2B marketing, website analytics, and intent-based outreach where our interests are not overridden by your rights

• Consent: subscribing to our newsletter, accepting cookies

• Legal obligation: where processing is required to comply with a legal or regulatory requirement

4.2 United States - California (CCPA / CPRA)

We do not sell personal information as defined under the California Consumer Privacy Act. California residents have the right to know, delete, correct, and opt out of the sharing of their personal information. To exercise these rights, contact us at info@tvarana.com.

5. How We Share Your Information

We do not sell your personal information to third parties. We may share your information only in the following circumstances:

5.1 Service Providers and Technology Partners

We engage trusted third-party service providers to help us operate our business. These providers are contractually bound to process your data only as directed by us. Key providers include:

• CRM and marketing automation using tools such as B2B Rocket , Mailchimp, Brevo.  We may share the information with the 3^rd parties as per our directions.

• Website analytics and intent data: Google Analytics, Albacross

• Cloud hosting and infrastructure: AWS, Google Cloud, or equivalent providers

• Video conferencing and collaboration: Zoom, Microsoft Teams

• 79Consulting for business insights and business operations

5.2 Business Transfers

In the event of a merger, acquisition, or sale of our business or assets, personal information may be transferred as part of that transaction. We will notify you before personal data becomes subject to a materially different privacy policy.

5.3 Legal Requirements

We may disclose personal information where required by law, court order, or government authority, or to protect the rights, property, or safety of Tvarana, our clients, or others.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies. to identify areas of the Website visited, enhance performance, and support functionality. Most browsers allow you to disable cookies, but doing so may break parts of the site.

6.1. Cookie Policy

6.1.1 Introduction

This Cookie Policy explains what cookies are, how we use them, and your choices.

6.1.2 What are Cookies?

Small text files stored on your device that help sites function and provide analytics.

6.1.3 Our Use of Cookies

We use the following categories:

• Strictly necessary cookies: essential for website functionality including session management and security. These cannot be disabled.

• Analytics cookies: such as Google Analytics, to understand how visitors use our site. Data is aggregated and anonymised.

• Marketing and remarketing cookies: to measure advertising effectiveness and deliver relevant content on LinkedIn, Google, and similar platforms.

• Intent tracking cookies: used to identify the company or organisation associated with a website visit based on IP address. This is used for B2B outreach and does not identify individual users by name.

6.1.4 Your Choices Regarding Cookies

By using our website, you consent to cookies by us and our service providers. Disabling cookies can affect your ability to use our website.  

7. Data Security

We implement appropriate technical and organisational measures to protect your personal information, including:

• SSL encryption for all data in transit

• Access controls, authentication requirements, and role-based permissions for all internal systems

• Regular security reviews and vulnerability assessments

• Data minimisation - we collect only what is necessary

• Contractual security obligations on all third-party service providers

In the event of a data breach likely to result in risk to your rights and freedoms, we will notify you and relevant authorities in accordance with applicable law.

Tvarana operates globally with clients and operations in India, the United States, Australia, and the United Kingdom. Your personal data may be transferred to and processed in countries outside your own. Where we transfer data internationally, we ensure appropriate safeguards are in place

8. Your Privacy Rights

We will respond to verified privacy rights requests within 30 days. We will not charge a fee for reasonable requests.

8.1 Rights Available to All Users

• Right of access

• Right to rectification

• Right to erasure

• Right to object to direct marketing

• Right to withdraw consent

To exercise any of these rights, contact us at info@tvarana.com.  

9. Children's Privacy

We do not knowingly collect personal information from individuals under the age of 18. If we become aware of such collection, we will take prompt steps to delete it.  

10. Updates to This Policy

We may update this Policy from time to time. When we do, we will revise the 'Last Updated' date at the top of this document. Updates are effective upon posting.

11. Contact Us

For questions, concerns, or to exercise your privacy rights, please contact us: info@tvarana.com