As a marketing executive at Tvarana, Pooja Bohra’s role encompasses a wide range of responsibilities within the marketing domain. Pooja specializes in marketing analytics, where she deep-dives into data to extract valuable insights, helping the company make informed decisions to drive the business forward. Additionally, she creates comprehensive marketing reports to track performance and identify areas for improvement. Pooja collaborates closely with the sales and digital marketing teams to devise data-driven strategies that optimize marketing efforts, enhance customer engagement, and drive sales growth. But her involvement doesn’t stop there: Pooja also has the pleasure of organizing company events like “Fun Friday,” which fosters a vibrant and inclusive company culture, promoting team bonding and relaxation.
One of the most exciting projects on Pooja’s plate at the moment is the development of a data-driven marketing plan. Leveraging the power of marketing analytics, the team is crafting a personalized and highly effective strategy that promises to elevate the brand and engage customers in a more meaningful way. Witnessing how data can transform into actionable insights and deliver tangible results is a thrilling experience for her.
Pooja’s journey to Tvarana was a result of a series of events that led her to discover her true passion for marketing. Her inherent curiosity about consumer behavior and fascination with the art and science of marketing, combined with her educational background in Marketing and Business, naturally paved the way for her to pursue a career in marketing at Tvarana.
Tvarana has had a profound impact on Pooja’s life, allowing her to merge her analytical skills with her passion for marketing. She has experienced personal and professional growth and greatly appreciates the emphasis on teamwork and the company’s dedication to employee well-being.
One of Pooja’s cherished childhood memories involves spending time with her cousins during the holidays, particularly around her maternal grandfather’s farm and gardening with her dad. These moments of togetherness have stayed with her and shaped her love for creating memorable experiences. Pooja’s keen interest lies in the ever-evolving landscape of digital marketing. This dynamic field, where creativity and data-driven decision-making intersect, keeps her engaged as she continually explores new trends and strategies to stay at the forefront of this exciting industry.
In terms of inspiration, Pooja draws from various sources, but she’s particularly inspired by successful marketers who have pioneered innovative approaches in their work, such as Philip Kotler. Their innovative ideas and unwavering dedication to the field motivate her to strive for excellence in her work. A life-changing experience at work for Pooja was the opportunity to work on a global campaign that involved collaborating with diverse teams across different time zones. This experience taught her the importance of effective communication, adaptability, and perseverance. She learned that success often comes from embracing challenges and viewing them as opportunities for personal and professional growth.
Pooja’s favorite movie is “Sherlock Holmes” due to its intriguing mysteries, clever deductions, and the brilliant portrayal of the iconic detective. The film’s mix of wit, suspense, and Victorian-era atmosphere creates a captivating and immersive experience. The dynamic between Sherlock Holmes and Dr. Watson adds depth and humor, while engaging plot twists and charismatic characters make it an amazing cinematic experience. Currently, Pooja is enjoying the “Mad Over Marketing” podcast, which offers valuable insights into the world of marketing. She’s also following the “Shark Tank” series, which provides fascinating insights into entrepreneurship and investment.
Her favorite place in the world is her maternal grandmother’s place, a haven of comfort, nostalgia, and love. Visiting her grandmother’s home always brings back cherished memories and a sense of peace. Pooja’s favorite family tradition is their Diwali get-together. This special time sees all family members come together, lighting up the house with diyas, sharing her mother’s homemade snacks and sweets, and celebrating the festival of lights with joy and togetherness.
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